Low Facebook lead quality is usually a follow-up problem wearing a targeting costume. Before you change the audience, check three things: how fast each lead was contacted, who owned it, and how many attempts were logged. In most campaigns I have reviewed, the targeting was fine. The response time was…
A good lead follow up time gives each new lead six call attempts and four WhatsApp messages. Spread them across day 0, day 1, day 3 and day 7, then move the lead to nurture. The exact number matters less than the system behind it. On most teams I’ve worked…
If one or two people handle your WhatsApp leads, the free WhatsApp Business App usually does the job. Once three or more reps share ad leads, you need the WhatsApp Business API and a CRM. I learned the WhatsApp Business App vs API difference the slow way, by reviewing leads…
WhatsApp follow up gets annoying when the lead can’t place you or can’t see why you’re still writing. The number of messages matters less than most sales managers think. Good follow up opens with context the lead recognizes and asks how they want to continue. It also stops at a…
A phone as a CRM feels organized until the rep who owns it walks out. I have managed sales teams across clinics, car dealerships, and coaching businesses. Everywhere I go, I see the same setup. The phone is where a lead should land and where a rep should act. It…
Why your Facebook leads are bad (and when it’s really your process) Your Facebook leads are bad far less often than your sales team believes. I have spent years sitting with sales teams across clinics, solar, and coaching. The same story repeats. The lead was fine. The followup was slow.…
“Facebook lead ads not converting.” I hear that line from sales teams in almost every industry I work with. They assume the ads are broken or the leads are junk. In most cases the targeting is fine and the leads are real. The problem starts after the form. Nobody calls…
I have spent more years helping sales teams fix one problem. Leads arrive, but nobody works them. Almost every team I meet starts with Meta Lead Center, because it is free and already sitting inside their account. So here is what I tell them. Meta Lead Center is where leads…
Agency clients don’t follow up on leads In six years of running sales for agencies and their clients, I have watched one pattern end more retainers than any other. Agency clients don’t follow up on leads fast enough, so good leads go cold and the client blames the campaign. I…
Leads not converting? Too many leads but not converting? It almost never a lead quality problem. It’s a follow up problem. In ten years next to sales teams, I’ve watched the same story play out. The ads work. The forms fill up. Then most leads go cold before anyone calls.…