The most expensive tool in your sales process is usually the one you think is free. I have spent more than ten years consulting for sales teams, and the pattern repeats in almost every office I walk into. The biggest competitor to a proper CRM is not another CRM. It…
Hi! Nikhil here. I want to share the story of how this company actually started, because the answer surprised me too. I’ve been running Viral Mafia, my digital marketing agency, since 2017. For years I watched the same pattern with our clients: we’d generate leads, but the conversions didn’t come,…