Leads disappear when a salesperson quits because the follow-up history leaves with them. The marketing didn’t stop working; the record did. The prospects are still there, and what’s missing is the record of what was already said, promised, and agreed to. I’ve watched this happen on more than one sales…
I have spent more than a decade helping sales teams work out why good leads go nowhere. The question owners ask me most is a simple one: how long do internet leads stay warm? The honest answer is minutes, not days. A lead is at its hottest the moment it…
Auto assigning Facebook leads means connecting your Facebook Lead Ads form directly to a CRM. The CRM then routes every new lead to a sales rep the moment it arrives. It can do this through round robin, a rules based system, or manual triage, depending on how your team is…
I have spent years managing sales teams, and most of that time has been spent watching what happens after a lead arrives. I started in the aesthetic clinic world, then worked with coaching institutes, solar companies, and a few dealerships. The product changes. The channel changes. The one thing that…
Small businesses waste a large share of their ad spend after the click, not before it. The budget buys the lead. Then the lead sits unassigned, gets called hours late, and goes to whoever picked up the phone first. I have watched this happen inside real sales teams for years,…
I have spent more than a decade fixing one specific leak: the gap between a lead submitting a form and a rep actually calling. Speed to lead is the name for that gap, and it decides more sales than price or product does. In the first hour after a Facebook…
The best time to call back a Facebook lead is the moment it lands. When you can’t call instantly, aim for when the lead is most likely to be free and still interested. For most consumer leads that means the lunch break or the evening between 6 and 9. Not…
I have spent more than ten years managing sales teams across clinics, coaching businesses, home services and a handful of agencies, and I talk to other sales leaders most weeks. In that time I have watched slow lead follow up drain more revenue than any bad month of ads ever…
The best CRM for agencies delivering leads to clients does four things. It pushes every Meta lead into the client’s account the moment it arrives. Each client’s data stays separate. It records what the client’s team actually did with the lead. And it gives the client a view of their…
Calling Facebook leads within 10 seconds of form submission means one thing. The moment someone submits a lead ad form, the system captures it. It assigns the lead to a rep. It puts the lead on a phone screen fast enough that the call can happen before the person has…