Sign in Start free trial
Facebook Leads CRM Integration

The CRM for Facebook Lead Ads —
every lead followed up, in seconds.

A CRM for Facebook Lead Ads is software that captures Lead Ad form submissions from Meta in real time, instead of exporting them by CSV. Salesgem is a Facebook leads CRM integration and lead management software built for businesses running Facebook ads — it auto-assigns every lead to a rep, tracks follow-up until the deal closes, and sends conversion data back to Meta. Connect your Facebook and Instagram pages once; new leads appear in seconds.

Connect Meta account See it in action
2‑click setup Facebook & Instagram Lead Ads Conversion API ready
Meta integration
Live
Meta Business Lead Ads · Instagram · CAPI
Salesgem CRM Leads · Pipelines · Tasks
Recent events Live sync
New lead — Diwali Hampers ad
Priya Sharma · +91 98XXX XX341
just now
New lead — Instagram Lead Ad
Tara Designs · tara@… · +91 97XXX XX219
14s
Conversion event sent → Meta
Lead "Rohan K." marked Qualified · CAPI 200 OK
42s
New lead — Premium Flats Whitefield
Ananya R. · ananya@…
1m
Why Salesgem + Meta

From ad click to closed deal — the full loop, in one tool.

Most Facebook lead management software just dumps leads into a spreadsheet. Salesgem — the B2C CRM for businesses running Facebook ads — closes the full loop: real‑time lead capture, automatic rep assignment, follow‑up tracking, and conversion signals back to Meta so your ad spend gets smarter every week.

01

Capture every lead

Facebook and Instagram Lead Ads — all routed to a structured inbox in Salesgem with campaign and ad attribution on every lead.

How capture works
02

Optimize ad spend

Send qualified, contacted and won events back to Meta via the Conversion API — so your campaigns optimize for real outcomes, not form fills.

Conversion API setup
03

Retarget what works

Build live custom audiences from any pipeline stage — chase warm leads and exclude buyers automatically. Every audience refreshes as leads move forward.

Audience builder

Officially integrated with Meta — Facebook & Instagram.

Salesgem is a verified Meta Tech Provider. We use first‑party APIs for Lead Ads and Conversions — so your data stays compliant, and your sync stays unbroken when iOS, Android or browser policies change.

How it works

From Facebook ad to closed deal — and back to better ads.

01

Run a Meta ad

Facebook or Instagram Lead Ad, click-to-WhatsApp or organic post.

02

Capture & route

Lead lands in Salesgem instantly, with rep auto-assigned.

03

Qualify & close

Reps work the lead on WhatsApp, calls and tasks until won or lost.

04

Feed Meta back

Stage changes ship to Meta as CAPI events + audience updates.

Capture

Facebook & Instagram Lead Ads — captured in real time, with full context.

Salesgem is the Facebook leads follow‑up software your sales team needs. The moment someone submits a Lead Ad form, a structured lead is created with the campaign, ad set and creative — so reps know exactly what triggered the conversation and can follow up in seconds.

  • Lead Ad forms captured instantly — every field, campaign name, ad set and creative saved automatically on each lead.
  • Auto-assigned on arrival — each lead is routed to a rep the moment it's captured; no manual queue, no unowned leads.
  • Webhooks, not polling — leads land instantly, not 15 minutes later.
Try with your page
New lead · captured 6s ago Facebook Lead Ad
PS
Priya Sharma
FB Lead Ad · just now
Phone +91 98XXX XX341
Email priya.sharma@…
Interested in 3BHK · WhitefieldBudget ₹1.4–1.8 Cr
Campaign Premium Flats Diwali
Assigned to Rahul M.
Optimize

Facebook Conversion API with CRM — tell Meta which leads actually convert.

Salesgem's Facebook CAPI integration ships every meaningful sales event back to Meta — Qualified, Contacted, Quoted, Won — so your campaigns stop optimizing for cheap form fills and start optimizing for real revenue.

  • Map any pipeline stage to a CAPI event — Qualified → Lead, Won → Purchase, anything in between.
  • Server‑side, hashed and compliant — fully PII‑safe, post‑iOS friendly, and resilient to ad blockers.
  • Deal value support — pass the actual contract size so Meta can optimize for ROAS, not just leads.
  • Real‑time event log — see every event firing, with the original lead and Meta's acknowledgment.
Set up CAPI How Facebook Conversion API works with Salesgem →
Conversion API · live event console ● 4 events / min
All events Lead Qualified Purchase
14:32:08
LeadPriya Sharma · FB Lead Ad · Premium Flats
200 OK
14:31:54
QualifiedRohan Kapoor · IG DM · ₹ value 18,000
200 OK
14:31:12
PurchaseDesigns by Tara · Studio booking · ₹ value 42,000
200 OK
14:30:47
ContactedAnanya R. · WhatsApp reply received
200 OK
14:30:21
LeadSuresh M. · IG DM · Diwali Hampers
200 OK
Match quality: 9.4 / 10 Last 24h: 1,284 events sent Errors: 0
Retarget

Custom audiences that build themselves — from your pipeline.

Stop maintaining CSVs. Salesgem syncs live custom audiences to Meta from any stage in your pipeline — warm leads to chase, hot leads to nurture, and won customers to exclude or lookalike from.

  • Audience by pipeline stage — every audience refreshes automatically as leads move forward.
  • Smart exclusions — automatically suppress current leads and customers from cold campaigns.
  • Hashed & GDPR‑safe — only SHA‑256 hashed identifiers leave Salesgem.
Build an audience
Custom audiences · synced to Meta ● 4 active
Warm — Qualified, no callback yetStage: Qualified · last 7 days
4,128+312 today
Engaged — replied on WhatsAppTouched in last 14 days · not Won
2,640+128 today
Customers — Won, last 90 daysUsed as exclusion + LAL seed
918+24 today
Everything that comes with it

The whole Meta stack — handled.

Native Meta connection with no third-party middleware, 90-day lead backfill, and ad-set-level cost-per-qualified-lead reporting — built in, no extra setup.

2‑click connect

Sign in with Meta, pick your pages, go. No tokens to copy, no Zapier in between.

Resync any time

Backfill leads from the last 90 days, or replay events to Meta if you change your stage mapping.

Source‑level reporting

See cost‑per‑qualified‑lead by ad set, creative and audience — right inside Salesgem reports.

Proven results

Teams running Meta ads on Salesgem,
see the difference within 30 days.

37%
lower cost per qualified lead, after CAPI is connected for two weeks
3×
faster lead follow-up vs. teams manually exporting leads from Meta Ads Manager
<2s
average time from Meta Lead Ad submission to a Salesgem lead with rep assigned
FAQ

Facebook lead CRM integration,
answered.

Got a question that's not here? Our team is happy to help.

Contact support
A CRM for Facebook Lead Ads automatically captures leads the moment someone submits a Lead Ad form, creates a structured contact record with full campaign attribution, and assigns it to a sales rep — all in real time. Salesgem connects directly to Meta via official APIs, so there is no manual export or spreadsheet involved.
Instantly. Salesgem uses Meta's real‑time webhooks — not scheduled polling — so the moment someone submits a Facebook Lead Ad form, a lead appears in your CRM with the rep already assigned and the campaign attribution saved automatically.
Yes. When a Facebook lead arrives, Salesgem automatically assigns it to a rep so no lead sits unowned. Every rep sees only their assigned leads, keeping the pipeline clean and follow‑ups fast.
Salesgem sends your pipeline stage changes — Qualified, Contacted, Won — back to Meta as server‑side CAPI events. This tells Facebook which leads actually converted into revenue, so your campaigns optimise for real buyers instead of cheap form fills. It is server‑side, PII‑safe and immune to ad blockers.
Yes. Salesgem captures leads from both Facebook and Instagram Lead Ads. The same campaign attribution, automatic rep assignment and Conversion API event flow applies — just connect your Instagram account alongside your Facebook page in the Meta integration setup.
Salesgem stores only the lead data your team needs to follow up — name, contact info, campaign attribution, and the event log. We never store Meta access tokens client‑side, and we delete event payloads on a rolling 90‑day window unless you ask otherwise.
Both. Salesgem is full Facebook lead management software — it captures, deduplicates and stores every Lead Ad submission — and a complete CRM with pipeline stages, tasks and reporting. You manage each lead from capture all the way to a closed deal in one tool, instead of bolting a separate capture app onto a generic CRM.
No. Salesgem is the follow-up layer. Every captured Facebook lead is auto-assigned, queued with reminders, and tracked through each contact attempt, so your team works leads from one place — no separate Facebook leads follow-up tool, spreadsheet, or Zapier chain on top of it.
Ready in minutes

Stay ahead with smarter
lead management.

Start your free 14-day trial. No credit card. Free migration support. Cancel anytime.

No credit card needed 14-day trial Free migration support
Try Salesgem free — no card needed Start trial