Leads disappear when a salesperson quits because the follow-up history leaves with them. The marketing didn’t stop working; the record did. The prospects are still there, and what’s missing is the record of what was already said, promised, and agreed to. I’ve watched this happen on more than one sales…
Leads ghost after saying interested far more often than most sales teams admit, and it is rarely a real change of mind. Most leads who say “I’m interested” and then vanish went quiet because the follow up was too slow, stopped after one or two touches, or never reached them…
A phone as a CRM feels organized until the rep who owns it walks out. I have managed sales teams across clinics, car dealerships, and coaching businesses. Everywhere I go, I see the same setup. The phone is where a lead should land and where a rep should act. It…
I have spent more years helping sales teams fix one problem. Leads arrive, but nobody works them. Almost every team I meet starts with Meta Lead Center, because it is free and already sitting inside their account. So here is what I tell them. Meta Lead Center is where leads…
The Facebook lead delivery bottleneck every agency runs into After more than ten years running Meta ads for clients, I’ve learned something uncomfortable. How the lead delivery bottleneck every agency runs into. Most lead problems agencies get blamed for are really Facebook lead delivery problems. The leads exist. They just…
Facebook Lead Center problems: why growing sales teams outgrow it I’ve spent the last seven years as a sales consultant. In that time I’ve worked with real estate firms, insurance teams, coaching businesses, and clinics. The most common Facebook Lead Center problems I see have nothing to do with ad…