I have spent more than a decade helping sales teams work out why good leads go nowhere. The question owners ask me most is a simple one: how long do internet leads stay warm? The honest answer is minutes, not days. A lead is at its hottest the moment it…
How agencies deliver Facebook leads to clients in real time To deliver Facebook leads to clients in real time, agencies connect the lead form straight to a CRM. The CRM captures each submission the moment it lands. Then it routes the lead to the assigned rep. I learned this the…
Lead response time is the gap between a form submission and your first real contact attempt. A Lead Connect survey found that 78% of customers buy from the business that responds first. Speed, in other words, often settles the deal before the pitch begins. I have watched that happen on…
Agency clients don’t follow up on leads In six years of running sales for agencies and their clients, I have watched one pattern end more retainers than any other. Agency clients don’t follow up on leads fast enough, so good leads go cold and the client blames the campaign. I…
Leads not converting? Too many leads but not converting? It almost never a lead quality problem. It’s a follow up problem. In ten years next to sales teams, I’ve watched the same story play out. The ads work. The forms fill up. Then most leads go cold before anyone calls.…