Agency clients don’t follow up on leads In six years of running sales for agencies and their clients, I have watched one pattern end more retainers than any other. Agency clients don’t follow up on leads fast enough, so good leads go cold and the client blames the campaign. I…
Leads not converting? Too many leads but not converting? It almost never a lead quality problem. It’s a follow up problem. In ten years next to sales teams, I’ve watched the same story play out. The ads work. The forms fill up. Then most leads go cold before anyone calls.…