I have spent more than a decade managing sales teams that live off Facebook and Instagram leads. I have done it across clinics, education brands, and home service companies. The pattern repeats everywhere I go. A business proudly reports a falling cost per lead, then asks why sales still is…

I have spent more than ten years as a sales consultant, and the best CRM with Facebook Conversions API support is the one that sends real sales outcomes back to Meta, matched to the exact lead, while the rep is still working it. Few CRMs do this natively. Most leave…