Leads disappear when a salesperson quits because the follow-up history leaves with them. The marketing didn’t stop working; the record did. The prospects are still there, and what’s missing is the record of what was already said, promised, and agreed to. I’ve watched this happen on more than one sales…
A couple of years ago a clinic owner told me his Facebook leads were rubbish. He was certain. He had spent months on Facebook lead ads, the enquiries kept arriving, and almost none of them booked. Low quality, he said. Switch it off. The real culprit turned out to be…
I have spent more than a decade fixing one specific leak: the gap between a lead submitting a form and a rep actually calling. Speed to lead is the name for that gap, and it decides more sales than price or product does. In the first hour after a Facebook…
I have spent more than ten years advising sales teams across industries, from aesthetic clinics to home services. I am in constant contact with sales experts, and they keep describing the same pattern. Their entire WhatsApp lead management sits inside one rep’s personal phone. Every enquiry, every price question, every…
Why your Facebook leads are bad (and when it’s really your process) Your Facebook leads are bad far less often than your sales team believes. I have spent years sitting with sales teams across clinics, solar, and coaching. The same story repeats. The lead was fine. The followup was slow.…
“Facebook lead ads not converting.” I hear that line from sales teams in almost every industry I work with. They assume the ads are broken or the leads are junk. In most cases the targeting is fine and the leads are real. The problem starts after the form. Nobody calls…
I have spent more years helping sales teams fix one problem. Leads arrive, but nobody works them. Almost every team I meet starts with Meta Lead Center, because it is free and already sitting inside their account. So here is what I tell them. Meta Lead Center is where leads…
Facebook Lead Center problems: why growing sales teams outgrow it I’ve spent the last seven years as a sales consultant. In that time I’ve worked with real estate firms, insurance teams, coaching businesses, and clinics. The most common Facebook Lead Center problems I see have nothing to do with ad…
Why Facebook leads go cold in 5 minutes I’ve spent seven years working leads across half a dozen industries, and I’ve watched the same thing happen everywhere. A Facebook lead looks red hot the second it lands, then goes quiet within minutes. It happens because buying intent fades fast, and…