The best CRM for agencies delivering leads to clients does four things. It pushes every Meta lead into the client’s account the moment it arrives. Each client’s data stays separate. It records what the client’s team actually did with the lead. And it gives the client a view of their…
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Deliver Facebook leads to clients in real time
How agencies deliver Facebook leads to clients in real time To deliver Facebook leads to clients in real time, agencies connect the lead form straight to a CRM. The CRM captures each submission the moment it lands. Then it routes the lead to the assigned rep. I learned this the…
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The lead delivery bottleneck every agency runs into
The Facebook lead delivery bottleneck every agency runs into After more than ten years running Meta ads for clients, I’ve learned something uncomfortable. How the lead delivery bottleneck every agency runs into. Most lead problems agencies get blamed for are really Facebook lead delivery problems. The leads exist. They just…
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Why agency clients don’t follow up on leads (and how it kills retainers)
Agency clients don’t follow up on leads In six years of running sales for agencies and their clients, I have watched one pattern end more retainers than any other. Agency clients don’t follow up on leads fast enough, so good leads go cold and the client blames the campaign. I…