If one or two people handle your WhatsApp leads, the free WhatsApp Business App usually does the job. Once three or more reps share ad leads, you need the WhatsApp Business API and a CRM. I learned the WhatsApp Business App vs API difference the slow way, by reviewing leads…
The best WhatsApp CRM for sales teams in 2026 connects through the official WhatsApp Business API. It lets several reps work from one number and keeps every chat on the lead record. It should also send approved templates and show you what Meta charges per message. I’ve spent more than…