• Perspectives

    Why Clinic Leads Go Cold Fast (And How to Fix It)

    Most clinic leads do not go cold because someone changed their mind. They go cold because nobody called while the prospect still remembered why they tapped the ad in the first place. I learned this the expensive way, running an aesthetic clinic that spent a steady amount every month on…

  • Perspectives

    Best CRM for clinics running Facebook ads

    How I choose the best CRM for clinics running Facebook ads The best CRM for clinics running Facebook ads is not the one with the longest feature list. It is the one that closes the gap between a Facebook inquiry and an attended consultation. That gap is where clinics lose…